michlol
- UI, UX
Project Overview:
michlol, a leading supplier of educational and office equipment, approached us to enhance their online presence through a meticulously designed e-commerce platform.
Our primary goal was to elevate the user experience (UX) and user interface (UI), focusing on creating an intuitive, visually appealing online store.
Challenge:
The challenge was to design a website that not only looks great but also simplifies the decision-making and purchasing processes for a diverse range of customers, including educational institutions, offices and parents.
Key considerations included ease of navigation, clarity of information, streamlined user journey & easy search.
Solution:
Our approach for the website included:
- Intuitive UX Design: We crafted a user experience that guides customers smoothly from initial interest to final purchase, ensuring a logical flow and minimalistic design.
- Engaging UI: Our UI design emphasized a clean, modern aesthetic, with a focus on high-quality visuals and a coherent color scheme that aligns with Michlol’s brand identity.
- Responsive Layout: The website was designed to be fully responsive, providing an optimal viewing experience across various devices and screen sizes.
- Efficient Navigation: We implemented an easy-to-use menu system with clear categories, allowing users to find products quickly.
Outcome:
The redesigned Michlol online store has significantly improved customer engagement and satisfaction.
The intuitive UX and compelling UI designs have been praised for their ease of use and professional look, leading to an increase in online purchase customer retention.
