Egged
- Development, UI
Project Overview:
Egged, Israel’s largest transportation company, required a unique and innovative landing page to facilitate their internal job referral needs.
Our task was to design and develop a landing page that not only encourages Egged employees to share open positions with their network but also incorporates advanced technology and personalization features.
Challenge:
The primary challenge was to create a dynamic and personalized landing page experience that resonates with Egged employees.
The page needed to display relevant job openings and messages, enable easy sharing of these opportunities, and integrate seamlessly with Egged’s CRM system for efficient tracking and management of referrals and applications.
Solution:
We developed a highly personalized and technology-driven landing page with the following features:
- Personalized Employee Experience: Upon landing, Egged employees are greeted with customized messages and relevant job openings.
- Easy Referral Process: Employees can quickly fill in their details and share job links with friends through a streamlined process.
- Dynamic Content for Referees: When a friend clicks on the shared link, the page content dynamically updates to present tailored messages and application instructions.
- Seamless CRM Integration: All interactions, from job sharing to application submissions, are automatically tracked and integrated into Egged’s CRM system. This ensures efficient management of the referral program and candidate applications.
- Responsive Design: Ensuring a seamless user experience across various devices, catering to the diverse tech habits of Egged’s workforce.
- Real-Time Job Updates: The landing page is connected to Egged’s internal systems, pulling the latest job openings daily, ensuring that the information is always current and relevant.
Outcome:
The new landing page significantly enhanced Egged’s employee engagement and recruitment strategy.
The landing page has successfully generated numerous employee referrals and streamlined the recruitment process through its CRM integration.
