Lead with direct answers
The first paragraph after the H1 should answer who you are, what you offer, and who it is for — in plain language.
Use semantic HTML landmarks
Structure pages with header, nav, main, aside, and footer. Keep critical content in server-rendered HTML, not client-only JavaScript.
FAQ blocks with schema
Pair visible FAQ accordions with FAQPage JSON-LD. Each question should be a complete, standalone query an AI might receive.